November 25, 2014

What is “Giving Tuesday”?

Posted in Commentary, Donor Spotlight, Foster Care Program tagged , , at 11:46 am by Lund

We know that this Thursday is a day for giving thanks and being grateful for all wonderful people and situations we have in our lives.  Advertising makes sure that we know that the following day is a day for getting deals on our holiday shopping and increasingly we are encouraged to consider the following Monday as a day for getting those same deals online.  But there is also a growing movement to recognize the next day as Giving Tuesday, a day for celebrating generosity and giving back. Started in 2012 by the 92nd St Y and the United Nations Foundation as response to the consumerism and commercialism in the days immediately following Thanksgiving, the idea has gained traction nationwide and is now supported by millions of people around the world and many large commercial enterprises such as Ebay, Discover and Google.

In 2012, $10 million was donated online with an average donation of $101 on Giving Tuesday. In 2013, $19million was donated with an average donation of $142.  Let’s review that again – $29 million over two days of giving!  Giving Tuesday is powerful and shows that people want to give back and want to celebrate and participate in philanthropy in the U.S.  What a fitting conclusion to Thanksgiving.

In 2013, over 7000 nonprofits actively participated in Giving Tuesday and encouraged their friends and donors to make gifts to their cause.  This year it is expected that over 10,000 organizations will officially register with Giving Tuesday and conduct campaigns encouraging people to support them.  Lund will be participating in Giving Tuesday this year and invite all of our supporters to participate in the work that we do to help families break cycles of poverty, addiction and abuse by making a donation to Lund on Tuesday, December 2.  It easy and completely secure to make a donation on our website at

If you would to, you can then share with your friends on Facebook and Twitter that you supported Lund and supported Giving Tuesday by using the #GivingTuesday tag.

During this season of thanksgiving, we are so grateful to our friends in the community who support women, children and families at Lund through financial contributions, volunteer hours, gifts of essential items for our families and by being advocates for our organization and the work we do.  Thank you.

To learn more about Giving Tuesday, click on  this video:

Giving Tuesday



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